CONSULTATIONS, EDITING + MORE
Biz Coaching
My mission is to help business owners visually capture clients and retain them. Social media and websites are key to success and gaining popularity amongst the competition. Your business (visually) needs to attract new clients, but also leave them with the feeling of
"Yes, I need this!".
The #1 question I get asked is "what exactly IS branding?".
Branding is your company's distinct identity. It's a long-term plan to establish and maintain trust and credibility with new and current clients.
When you think about your company's branding, it starts with the simple basics: a name and a logo. This is the first step to your company's branding.
The next step is the visual branding, which includes its colors, graphics, fonts and more.
The last step is your company's brand personality.
How does your business make people feel? When someone clicks and views your website, do they skip or do they stay?
Confused? or having an "ah-ha" moment?
keep scrolling love!
How does a company develop its perfect brand?
The company defines what the brand stands for and what makes it unique.
The company identifies its target audience.
The company creates a brand identity.
Ok, I know who my client is, but how do I start creating a "brand"?
A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design. When you see or hear these, there's a very good chance that you'll identify the company and its products and services.
Successful marketing keeps a company’s brand front and center in people’s minds, at least at the moment of decision-making. That’s why the brand is considered to be one of a company’s most valuable and important assets. It carries tremendous monetary value
KEY STEPS TO DESIGNING YOUR BRAND!
To design a brand, you need to first define your brand identity by identifying your target market, establishing your brand personality, core values, and story, then translate that into visual elements like a logo, color palette, typography, and imagery, ensuring consistency across all communication channels through a brand style guide.
sylvie finally starter her own biz
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Key steps to designing a brand:
Market research
Brand identity development
Visual design elements
Brand voice and messaging
Brand guidelines creation
Implementation and monitoring
The Top 3 Keys to Branding
Authenticity: Ensure your brand messaging aligns with your company values and actions.
Consistency: Maintain a cohesive visual identity across all platforms.
Adaptability: Be prepared to evolve your brand as market needs and customer preferences change.
Let's CHAT OVER COFFEE!
Let's Dive In To Your Branding!
Ok, let's grab a cup of coffee at Starbucks and deep dive into your business. We will chat about your website (if applicable), social media, your current logo (if applicable), and where there could be improvements. We will plan and talk about a strategy, and then get to work on establishing the RIGHT identity for YOUR business. We will talk about your competition, your target market, and how to retain clients. It's all about clear communication, and visuals book you clients- without saying a word!